Moderate and choice-motivated voters across North Carolina starting in early September need to see on digital screens and connected TVs that North Carolina has an important decision to make when voting for the NC Supreme Court.

Voters need to see that Justice Allison Riggs is the only woman on the court serving during her childbearing years. She believes women should be in charge of their own reproductive healthcare, but their rights are at risk. Mark Robinson says he wants to ban abortion with no exceptions, and Justice Riggs' opponent could decide if his ban becomes law. Justice Riggs believes in protecting freedoms for families like hers and yours.

Specifically, the people that need to see this message repeatedly and early include choice-motivated, mid-propensity voters who are Democratic, unaffiliated or moderate Republican women.